ITVBe is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel launched on 8 October 2014 . ITVBe targets the young female audience, airing reality and unscripted shows, including US imports such as The Real Housewives series, Million Dollar Listing New York and Botched; and original programming such as Dinner Date and most notably The Only Way Is Essex.
A high-definition simulcast, ITVBe HD, launched on Virgin Media on 19 November 2014, along with a one-hour timeshift feed, ITVBe +1. Both subsidiary channels were exclusive to Virgin until the ITVBe +1 service was made available on Sky and Freesat on 15 December 2014.